The reason for modifying cars at Arctic Trucks is deeply rooted in our love for the fantastic Icelandic outback. We have always had very strict guidelines to how to negotiate the terrain without harming it or leaving a permanent mark on it.
The modified car with its technical improvements and foremost the big wheels and tires is vastly more capable than an unmodified car when travelling in most off road conditions.
With greater fuel efficiency, speed and comfort, the cars can be a very valuable addition to current transportation equipment.
We believe that if people should traverse these remote and harsh areas, it is on the utmost importance to do it in an efficient, safe and the least harmful way.